All programsAenexz Tech
Dual Phase Program
4.9
Digital Marketing
SEO, Google Ads, PPC, social media, content marketing, email and analytics — 10+ micro-projects plus a minor SEO/social audit and a major live campaign.
Duration
8 Weeks
Level
Beginner → Job Ready
Prerequisites
Basic Computer Skills
Curriculum
Week 11 Week
DM Fundamentals, Strategy & Planning
The marketing funnel, strategy and competitor benchmarking.
- Digital marketing landscape overview
- The full-funnel: awareness → conversion → retention
- Marketing strategy and channel selection
- Competitor analysis frameworks
- Micro: Competitor Analysis Report
Week 21 Week
SEO — On-Page & Off-Page
Rank on Google with technical, on-page and off-page SEO.
- Keyword research with SEMrush, Ahrefs, Ubersuggest
- On-page SEO: titles, meta, headings, schema
- Technical SEO: speed, mobile, indexing
- Off-page SEO: backlinks and outreach
- Micro: Full SEO Audit for a Website
Week 31 Week
Social Media Marketing & Content
Content strategy across Instagram, LinkedIn, Facebook, X.
- Platform strategy and audience research
- Content calendars and pillars
- Copywriting frameworks
- Community building and engagement
- Micro: Social Media Content Strategy
Week 41 Week
PPC — Google & Meta Ads
Paid acquisition across Google and social.
- Google Ads: Search, Display, Shopping
- Meta Ads: Instagram, Facebook, Reels
- Bidding strategies and budgets
- Conversion tracking and pixel setup
- Micro: Set Up & Configure Google Ads Campaign
Week 51 Week
Team Integration + Social Audit
Join the live Aenexz marketing team.
- Join the Aenexz Marketing team
- Real client briefs and budgets
- Minor Project: Social Media Audit
- Optimisation plan delivery
- Personalised mentor feedback
Week 61 Week
SEO + Content Strategy (Live)
Live campaign involvement and content strategy.
- Live campaign involvement
- SEO analysis on live properties
- Content marketing strategy
- Editorial calendar planning
- Minor: SEO Analysis + Content Strategy
Week 71 Week
Major Campaign Execution
Own a real multi-channel campaign end-to-end.
- Full campaign strategy
- Cross-channel execution
- Performance tracking with analytics tools
- Real-time optimisation
- Major: Live Multi-Channel Campaign
Week 81 Week
Analytics, Reporting & Certification
Report to stakeholders and receive your certificate.
- Google Analytics deep-dive
- Campaign dashboards and KPI tracking
- Email marketing: campaign creation, list segmentation, A/B testing & performance tracking (Mailchimp)
- ROI analysis and stakeholder reporting
- Certificate award and portfolio review
- Career and freelance readiness
Tools & Technologies
Google AdsMeta AdsLinkedIn Campaign ManagerGoogle Search ConsoleGoogle AnalyticsSEMrushAhrefsUbersuggestCanvaMailchimpHootsuiteMeta Business Suite
Capstone Projects
Minor
SEO Analysis + Social Media Audit (Full Report)
Major
